|
What We Do ...
Our goal is to build you an on-line presence
that attracts customers and then delivers them an outstanding
on-line experience. Simple. Straight Forward.
To accomplish these goals, we follow a well
proven, six-step, Adaptive Web Site process. Our rule is that
we don't write any code until the six steps are completed.
This process ensures that your site is able
to meet or exceed your expectations and that it becomes a
critical part of your entire marketing strategy. It also ensures
that as your needs change and you add new capabilities, features
and contents, your site can flex to meet these needs
The six steps of the Adaptive Web Site
development process are:
- Brand Research
- Knowledge Mapping
- Storyboarding
- Visual Development
- Prototyping
- Programming Handoff
This methodology accomplishes the following
- Provides an accurate visual representation
of the site including colors, image placement and text fonts.
Sets expectations of the user experience.
- Provides skeleton HTML code
and associated items such as CSS style sheets and page templates.
These items can be used as coding specifications for the
site.
- Provides a complete record of
the "basepoint" of the site that serves as an
archive and reference for future site development. The basepoint
also provides a document used for testing and evaluation
of the site functionality.
- Frees the development staff
from worrying about visual assets and placements. Allows
the visual and site design experts to concentrate on the
visual experience and the user experience. Increases the
efficiency of the development staff by allowing them to
concentrate on the providing functionality for the site.
For additional information and details
on how the Adaptive Web Site Development process can be used
to improve your on-line presence, contact us at MarketThink.
|
