Having previously spoken at conferences focused on using the web to raise support for non-profit organizations, I can confidently say two things:<\/p>\n

First, the Web, as a story telling and publishing medium has huge potentials for non-profit organizations, Second, the problems that people have using this medium are the same problems that have plagued people who use the web for e-commerce, blogging and whatever other uses can be thought of. That problem is finding a good, clear scheme to organize and present all the information you think that your user needs.<\/p>\n

At a conference I recently presented , many of the representatives of non-profits in the audience wanted an idea about “what was right” when it came to having a site that informed people about what they did and appropriately “made the ask” (as they say in the non-profit world) for financial or volunteer support.<\/p>\n

Here is what we discussed as the top 10 questions that someone using your site wants to know. If you are a non-profit, check your site to see if you can to easily find the answer to these questions within two or three clicks from the home page. Better yet, if you are a non-profit, test how well your site communicates your core ideas and beliefs by having someone else use your site to answer them for you.<\/p>\n

Here are the questions that your site should be able to answer:<\/p>\n

\n
1. Who are you?<\/li>\n
2. What do you do?<\/li>\n
3. What do you believe \/ Why do you do what you do?<\/li>\n
4. What have you already done to prove your expertise<\/li>\n
5. Why are you the right people to do what you do?<\/li>\n
6. Can I trust you with my (hard earned) dollars?<\/li>\n
7. How can I contact you?\n
   \n
   • How can I talk to a human being?<\/li>\n<\/ul>\n<\/li>\n
   • How can I participate?\n
     \n
     • by volunteering<\/li>\n<\/ul>\n
       \n
       • by giving<\/li>\n<\/ul>\n<\/li>\n
       • How do I receive your services?\n
         \n
         • eligibility requirements<\/li>\n<\/ul>\n<\/li>\n
         • How do I donate?<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

           Having previously spoken at conferences focused on using the web to raise support for non-profit organizations, I can confidently say two things: First, the Web, as a story telling and publishing medium has huge potentials for non-profit organizations, Second, the problems that people have using this medium are the same problems that have plagued people […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[8,7,6],"_links":{"self":[{"href":"https:\/\/www.marketthinkonline.com\/wp-json\/wp\/v2\/posts\/64"}],"collection":[{"href":"https:\/\/www.marketthinkonline.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketthinkonline.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketthinkonline.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketthinkonline.com\/wp-json\/wp\/v2\/comments?post=64"}],"version-history":[{"count":5,"href":"https:\/\/www.marketthinkonline.com\/wp-json\/wp\/v2\/posts\/64\/revisions"}],"predecessor-version":[{"id":66,"href":"https:\/\/www.marketthinkonline.com\/wp-json\/wp\/v2\/posts\/64\/revisions\/66"}],"wp:attachment":[{"href":"https:\/\/www.marketthinkonline.com\/wp-json\/wp\/v2\/media?parent=64"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketthinkonline.com\/wp-json\/wp\/v2\/categories?post=64"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketthinkonline.com\/wp-json\/wp\/v2\/tags?post=64"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}